Follow the Profit - Head Producer
In May of 2021, I took over as head producer of Follow the Profit, a financial literacy podcast focused on politics and business. Rebuilding from the bottom up, I had a vision: conversational, youthful, with a strong social presence. With the implementation of a visual element, we saw fantastic results.
.Saw a 366% increase in downloads, from 2,549 in the month before my takeover, to 24,041 in my last month.
.Steadily grew the podcast viewership and audience base by up to 900% weekly.
.Grew social platform organically by over 273% using skills and outreach, and by 766% non organically with sustainable social analysis.
.Drove the podcast from uncharted to the #2 trending podcast in the Business category in the United States.
